FIFA and the organizing committee for the World Cup in Brazil presented Friday, July 19, in a press conference in Rio de Janeiro, the way the 2014 World Cup tickets will be sold. Kickoff marketing exclusively online on Tuesday, August 20.
The announcement regarding the mode of sale and ticket prices for the 2014 World Cup was highly anticipated, one month after the protests that disrupted the Confederations Cup in Brazil. Especially since this announcement, originally scheduled for July 1, took place three weeks late.
Very pleased with the way tickets were sold for the Confederations Cup, Thierry Weil, FIFA Marketing Director, showed great optimism in time to announce the marketing policy adopted by the International Federation. On 19 July 2013, he carefully detailed measures for the Brazilian public, including the lowest strata.
Specifically, tickets will be sold exclusively on FIFA.com site in two phases. The first from August 20 until October 10. The second, from December 8, after the draw for the finals scheduled two days earlier in Salvador de Bahia. Applications will be drawn without any preference, in order of arrival.
Preferential rates for Brazilians
Regarding prices, four tariff categories were created. The fourth, the cheapest, is exclusively the Brazilian public. It covers 400,000 tickets, just for the first round. A special rate for the most disadvantaged social groups, as well as for students and seniors, even provided with tickets starting at 11.50 euros (7,500 CFA francs).
For non-Brazilian residents, the cheapest rates in the category 3 reach 69 euros (45,000 CFA francs) for the first round, 167 euros (110,000 CFA francs) for the opening match and up to 334 euros for the final. As for the most expensive tickets, they go up to 753 euros (495,000 CFA francs) for the final on July 13 at Maracana stadium. (See full price list)
Substantial price but, according to FIFA, should not deter fans from coming. These are expected to number in a country with substantial tourist attractions.
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